Written by R. van Osch
Il Chiassale asked Act One to refresh the "il chiassale website" with a spring update.
"The atmosphere of a spring in Tuscany cannot be compared with her summer, in terms of color and the sense of the country, the light is so different and the atmosphere especially attracts people looking for peace and simplicity, “just being away from the busy tourist season”, so I was told by Mister Savelli.
In the first week of May, an assignment from one of Act One's other clients was planned for photography and film: the lakesides in the south of Switzerland. Tuscany was, in fact, a shortcut, so Il Chiassale and Act One together decided to take advantage of the situation, and to go and document the "Tuscany spring".
Unfortunately, Act One only had two days before returning home to Holland for other business. There was no more time, but the spring in Tuscany is perhaps even more beautiful than the summer in the Cretan countryside! Soft sloping, fluffy green hills, impressive skies and stunning pictures of the morning dawn in the spring sunrise.
Mr. Savelli was right about the special atmosphere in Spring-Tuscany, and I was exited that he gave Act One a chance to see and experience what this means.
But I was especially moved by the Abbey of st. Antimo: around eleven in the morning, the sun was already intoxicating my brain, the grain fields in front of the Abbey were harvested with a scythe, a rather unusual sight in Holland (my origin). The grain leaned against centuries-old olive-trees with huge trunks. The abbey ascended above this sight like a pillar, while the farmers in the foreground were struggling, now and than taking refuge underneath a roof of spring olive-leafs; a short recess....
Our camera's begged never to be stopped again...
This day was probably the most extraordinarily in our short stay to document the Tuscan spring.
And for this I thank Il Chiassale.
If a communications-office and client, at an international level, can work together so easily, like the way Il Chiassale and Act One do, then I can merely wonder at the fact why others: agencies as well as clients can’t do the same thing just as easily.
Communication = a hearts’ feel, of brand, business and goals. It’s as simple as that.
R. van Osch.